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'26 / Content Strategy

Software Company Content & GEO

1K active users, 384+ leads, and AI Search visibility

RoleContent Strategy & GEO Lead
Timeline28-day traffic snapshot plus long-term SEO compounding
Active users
1K
New users
988
SEO leads
384+

Challenge

The software development company needed a content system that could capture software development intent, build topic authority, and appear in AI-driven search surfaces.

Approach

  1. Built taxonomy research, keyword mapping, topic clusters, and blog planning from SERP analysis.
  2. Connected content planning to analytics so traffic, engagement, and lead impact could be measured.
  3. Optimized for GEO so the brand could appear in ChatGPT, Gemini, and Google AI Overview recommendations.

Outcome

  1. Reached 1K active users and 988 new users in a 28-day analytics window.
  2. Generated 384+ organic SEO leads over the portfolio period.
  3. Appeared in AI Search results for startup development company related queries.