Challenge
The software development company needed a content system that could capture software development intent, build topic authority, and appear in AI-driven search surfaces.
Approach
- Built taxonomy research, keyword mapping, topic clusters, and blog planning from SERP analysis.
- Connected content planning to analytics so traffic, engagement, and lead impact could be measured.
- Optimized for GEO so the brand could appear in ChatGPT, Gemini, and Google AI Overview recommendations.
Outcome
- Reached 1K active users and 988 new users in a 28-day analytics window.
- Generated 384+ organic SEO leads over the portfolio period.
- Appeared in AI Search results for startup development company related queries.