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2026-04-126 min

Why llms.txt is the new robots.txt for indie SaaS

Robots.txt tells crawlers where they may go. llms.txt gives AI systems a concise briefing on what matters.

llms.txtGEOAI search

A briefing layer for agents

Robots.txt is a permission layer. llms.txt is a context layer. It gives AI systems a short, citable overview of the company, product, pricing, policies, and canonical pages.

For small teams, this is the fastest way to make the site easier for agents to summarize accurately.

What to include

Keep it plain text. Include the offer, audience, pricing, important URLs, contact path, and citation policy. Avoid stuffing keywords or hiding claims that do not appear on the public site.

Treat the file as a briefing note that should match the visible website.

FAQ

Does llms.txt replace SEO?

No. It supports AI readability, but technical SEO, useful content, schema, and internal links still matter.